I hope you’re enjoying your summer so far! Things are rockin’ and rollin’ in my world – clients are busy as ever now with live shows coming back and 2022 on the horizon. It’s never a dull moment in my office and there’s always a new challenge on my plate.
This past month I was helping a client create an experience with one of her releases. She wanted to make it more impactful with her fans beyond putting out the single on Spotify. She wanted to share behind the scenes how the track was made.
I have done this before for albums, taking months of work and content creation – but this was the first time I worked on a condensed version for a single. I thought it was a genius idea and enjoyed putting it together. On the first day of release, we saw a great reaction and generated income for my client – without any hands-on work (after it was published).
Here are some tips that helped made our experience successful!
1 – We decided to delay the release of the music to the streaming and online platforms to create exclusive access. Since the single is not available anywhere else, fans will more likely go for purchasing the experience.
2 – We allowed them to pay what they want. We had a set price for all the content they were getting but allowed them to give more if they felt generous that day! I highly recommend offering this in your store on your items. You’ll be surprised what people will do!
3 – We kept everything digital. Yes, we could have created on demand physical merch or send cards, etc. But, in the end we really wanted this to be something that lived online and could be hands off for both of us. Plus, my client is very environmentally conscious so the fact that no mailings had to be done to give her fans an experience was a plus.
4 – Everything was hosted on her site – no funnel programs, no special tools. We simply created a product and linked it to a password-protected page. We didn’t need any expensive programs or gadgets to pull off the experience!
Care to take a peek at what we created? Visit my client’s insider access product here! Get some inspiration for your next release and how you can give your fans a little something more – staying connected in any form is so important right now with live events still slowly coming back!
Cheers to your next release,