“NFT, yeah you know me!” (Sorry, couldn’t resist).

I thought I would talk about something relatively new that could affect the music industry in a major way in the very near future …..NFTs.

What are NFTs? 

Non-fungible tokens (NFTs) are digital tokens stored on a blockchain that can record the ownership of a wide range of digital or physical items, from digital art to event tickets or even music. As well as a token, NFTs can be coded in a way that allows for royalty payments to the creator, which makes them a highly interesting technology for musicians. Songs, albums, music, lyrics, and soundbites can all be NFTs.

Experts say NFTs will be especially transformative in shaping the future of music. NFT sales totalled $25 billion in 2021, compared to just $95 million in 2020. Read more here about how NFTs could define the future of music.

How does it work?

NFTs are a kind of cryptocurrency, but instead of using money, they use assets like art, tickets, music or merchandise. NFTs operate on a blockchain, which is a publicly accessible and transparent network — meaning anyone can see the details of any NFT transaction. NFT could be defined as a rare collectible that is stored digitally. Artists and musicians can create NFTs themselves to auction off as various forms of digital media to their fans who pay using cryptocurrencies like Bitcoin, Ethereum and others. A musician or band will decide what they want to sell to their fans, be it an audio file, concert tickets, merchandise or something else. Then they will inform their fans of the release of their NFT drop, and put them up for sale at whatever value they would like to sell their works.

How will it help?

For years, musicians have been poorly compensated for their music. The typical revenue split of  50/50—with only 50% of revenue going to the entertainer and the rest shared among agents, lawyers, and distributors. Despite the ease with which people can now listen to music, according to a study, artists receive only 12% of the money made by the entire music industry. This is where NFTs are making all the difference. NFTs could have a huge effect on streaming platforms that simply don’t earn artists enough. We could see an era when artists are able to do business directly with retailers and sell their NFTs like they used to do with self-made CDs.  Fans who buy the NFT become an owner of the musician’s work. They are then able to store the music NFTs in their crypto wallets, and if they want, may sell off the NFT to a higher bidder in the future. Despite being the owner of the NFT and being able to sell it, the musician who created the NFT can earn from the re-sales of their work as well, which is one of the most powerful ways music NFTs can empower musicians.

“NFTs will give artists another outlet to create exclusive content for fans in a more artistic fashion. In the future, we’ll see the value of songs appreciate, like Basquiat paintings.” – Dallas rapper Rakim-Al Jabbaar

Currently, there are only a small number of musicians who are exploring the uses of music NFTs such as  Kings of Leon, Tory Lanez, Aphex Twin, Ozuna and Belave. . However, with increased knowledge by musicians and fans, the opportunities for artists to benefit from NFTs are growing substantially. Read more here about the Kings of Leon being the first band to release an NFT. 

Water and Music wrote an article about the various strategies that music NFT platforms use to attract, onboard and retain their fans, collectors and artists in an increasingly competitive marketplace if you’re interested in learning more.

I know I’ll be keeping a close eye on how musicians are working with NFTs and how it could potentially help your profile relevance and garner new audiences!

Cheers,

I Spent $100 on Playlist Submission Sites – Here’s What Happened

Today I wanted to share with you a “case study” – if you will – on getting your music added to Spotify playlists. Spotify playlists continue to be a great way for musicians to gain listens, new followers and engagement with their music. But, getting on them or finding quality playlists is not easy.

One of my clients had a release last month and wanted to try and get the track on Spotify playlists with a budget of $100. So, here’s what options we had and what happened.

Getting on an official Spotify playlist wasn’t an option to attempt since my client released the track immediately, and to be considered for a Spotify playlist, you have to submit it at least 2 weeks in advance of the release. They only consider unreleased tracks for their playlists.

So, moving on from that…we researched several sites that offered playlist submission services. We ended with moving forward with the following 3: GrooverSongrocket and Submithub. We split the budget across the three.




SUBMITHUB – Submithub allows you to submit tracks and music videos to blogs, record labels, radio stations, Spotify playlists and YouTube or SoundCloud channels.

For $27 we bought 30 credits and submitted them to 22 curators. Granted, we had some layover credits from previous campaigns so we were able to submit to what Submithub calls ‘Premium’ curators, so in total, we used up 54 credits. 

Results: We got a 100% response rate, and got approved for 1 playlist.

Would we use them again?: Overall, yes. Set up was simple and was reasonably priced. I also liked the fact you could see the genre match, quality level and influence level of each curator. The filters are great too so you can really narrow down what could work for you.

GROOVER  – Groover is a French company that guarantees feedback and visibility from blogs, radios, playlists and labels. 

We spent about $40 USD and were able to submit to 17 curators. We do have some credits left over.

Results: As Groover’s about statement says, you do get feedback, but we’ve had 0 success on placement.

Would we use them again?: No. It really seems better suited for music that you’d like feedback from vs media placement. Set up was quite simple as well, but you are overwhelmed with 1500+ curators, so it’s important to filter down to exactly what you’re looking for.




SONGROCKET – With Songrocket, you can pitch your music as independent, label, PR agency or management to Spotify playlist curators – so they are focused on what we were looking for.

We purchased a plan for $45 where we could pitch up to around 20 playlists / 9 unique curators.

Results: We got a response from 9 curators so far and one playlist placement.

Would we use them again?: Probably not. While setup was simple and appreciated, the cost didn’t match its value.

A runner-up site that we considered using was MusoSoup, however, they required a press release which we felt was not worth our time to write out for a cover song release. This might make more sense for a track that we’d really want a lot more media push around.

How many more plays did we get on the track after those two playlist adds? It was just under 400 additional plays that we gained from the 2 playlists this campaign earned.

Overall, it was really interesting to see how far $100 (actually, a little more) could take us with these playlist submission sites. With anything, I’m sure it depends on the timing, genre and quality of the track, but it’s safe to say that with a limited budget you’re looking at limited results. It would take a lot more money to gain more plays using this strategy.

Cheers,

Ads on a Cover Song – Should You Do It?

February is here and I don’t know about you but things are in FULL swing for 2022 already. Releases, tours, etc. are all being carried out and there’s definitely an energy going around. It’s exciting – and quite busy! But the good kind for sure.

For one client in particular, she is strategizing to cater to more private event bookings and looking to enhance her content to showcase her skills for those types of events. She brilliantly created a medley video, where she performed dozens of cover songs within minutes. It’s entertaining and does exactly what she needs it to do – showcase her range for performing live.

With this video, she obviously wanted to release it and get as many views as possible before pitching it to event bookers to show that she has an impact with her music. Usually, you would put out the video and then to grow views exponentially, place advertisements on Youtube, Facebook and Instagram. However in our conversation about this strategy we both stopped. Cover songs are not exactly approved by these platforms to post and place ads on (unless you have the license set in place). And this was more complicated, this was 15-30 seconds of multiple cover songs! Plus it was not an official release meaning no license was obtained at this point.

We both hit up Google but the answers were too vague or mostly just about cover songs / licensing. We knew we could likely post the video without getting it taken down, but advertising could be a different story. Her page already was shortly suspended for another release earlier this year so she wanted to be very cautious about this.

I reached out to colleagues in the industry:
“You should be fine if you cleared it with the distributor.” 
“Not likely to come down but highly unlikely to be allowed to monetize someone else’s copyrights”
“It’s definitely not allowed to be used as an ad. Whether or not you can get away with it is another story.”


I also remembered the “mash up star” GirlTalk who was very popular in the late 2000s, how he sampled thousands of songs without licenses, and was hit hard with cases of infringement. He came out hot after the trails of the recording industry cracking down on illegal downloading. In the end, he came out fine as it was deemed that his samples were short enough to not hurt the original release. In short, if you heard the sample in his music, odds are it only made you like the original track more. If you haven’t heard of him or his story, watch the documentary about him and copyright infringement here.

RiP!: A Remix Manifesto (2008) - Watch on Kanopy or Streaming Online |  Reelgood

Back to my client, we discussed what could work for us and still help her reach her goals of getting this video in front of as many eyes as possible.

We decided to post the video on Facebook, Instagram and Youtube, but only placed advertising on Youtube. While advertising on Facebook and Instagram would have been nice, it was highly likely those platforms would either not allow it or take down the video. And Youtube developed a monetization system to allow rights holders and content creators to bypass the usual licensing process for cover song videos.

And…we’re still standing today, all profiles and videos live.

It also made more sense to focus on one video to grow views on, and thinking ahead, we’d most likely be sharing a Youtube link to future bookers vs a FB or IG link.

I wanted to share this story because we couldn’t find the answer when we were looking, and my hope is that this can help other artists make a decision when posting their cover or medley videos.

Cheers,

Potentially Boost Your Spotify Stream Numbers With This New Feature

I’m writing today because – and I may be late to the party – but Spotify finally enabled Canvas for all artists via the Artist Dashboard. What’s Canvas? Well, you know those short, neat little videos that play during a Spotify stream on a loop on your screen? That’s a Canvas video. For the longest time, you had to ‘apply’ to have it added to your profile, but it always felt like it went into a black hole (which, considering now that it’s enabled for everyone, might have been the case 🤦‍♀️.

So, I’ve circulated the update to my clients and we are editing selected tracks and enabling this feature for all future releases.

Here’s what you need to know if you are looking to add it to your tracks, too.

Where to enable Canvas:

  1. First, you need to be sure you’ve claimed your artist profile at artists.spotify.com. If you haven’t and you’re on the platform, for shame! Jump on it right away. Not only can you do this new Canvas trick, but you can also control your profile picture, biography, links, and look at listener stats as well as pitch your new music to Spotify playlists.
  2. Once enabled and logged in, click on the Music Tab.
  3. If you want to add Canvas to an upcoming release, click on ‘Upcoming’ on the Music tab.
  4. There, you’ll see your upcoming release, with the playlist pitch and the Canvas options enabled. Click on ‘Manage’ under Canvas: Enhance Your Release
  5. Once prompted, click Add by the track you want to add your video to.
  6. Drag and drop your file in and hit save!

What are the required specs?

Below are the overview file requirements:

  1. 9:16 ratio
  2. At least 720px tall
  3. An MP4 or JPEG file
  4. 3s to 8s long (MP4 only)
     

The full details – as well as some great inspiration – can be found on Spotify’s website here: https://canvas.spotify.com/en-us along with a handy video on how to add as well here.

I’m really curious to analyze the stats on tracks with Canvas videos vs ones that don’t for my clients – I’d like to see if it makes a difference. Spotify claims “when listeners see a Canvas, they are more likely to keep streaming (+5% on average vs. control group), share the track (+145%), add to their playlists (+20%), save the track (+1.4%), and visit your profile page (+9%)”. What’s also great is your followers can share the canvas video on socials, like their Instagram story, and it really becomes content for the release.  And personally, a lot of these Canvas videos that have caught my eye led me to check out the official music video – which I hope to accomplish for my clients!
So, give it a go – even a simple loop video could make all the difference – and get creative with your tracks on Spotify!

How a VA can help with Crowdfunding

I know I haven’t been posting as much as I’d like to be, but some exciting projects took off last month that I had to devote my time to – in a great way! It definitely hasn’t been a slow summer!

One of these projects is helping out with a Kickstarter for a pre-release of an album – which I’m really excited about getting out in the world! Kickstarter’s, and any crowdfunding efforts for that matter, take daily commitment for the 30 days you have to raise your goal.

If asking funds from your family and friends for your next album isn’t overwhelming enough, setting everything up on your Kickstarter page, planning and pricing out rewards, creating your video, promotional graphics, emails, messages, posts, publicity, shipping, fulfilling orders….well, that should be! Especially for just one person!

If you’re starting to sweat it when pumping up for your Kickstarter and you’re coming up short with hours and help, you might want to consider hiring a virtual assistant to help you before, during and after the campaign!

Here’s just a few ways they can help you make it happen:

Pricing your rewards – Have a VA price how much it would be to order merch, CDs or Vinyl you are planning to include in your rewards so that you can make sure you level those accordingly. Don’t forget about shipping costs, too.

 

Proofread your Page – Have a VA proofread your full story, page and rewards so you can publish to the world with confidence.

 

Schedule out Emails – A VA can help draft, proof and schedule out emails to you mailing list to promote your Kickstarter to – especially during the first few days of launch and last few days for the final push!

 

Send out messages on Facebook, Twitter, Instagram – Work together to create a non-spammy message to help send out to your followers. I recommend keeping the outreach to your close friends and families personal, but to those who you don’t know, a VA can help send the message out!

 

Build graphics for promo and social – With Canva, it’s now easier than ever to build out graphics for promotional and social media use. Have a VA layout banners for your social media profiles to make every platform lead fans and followers to your Kickstarter!

 

Keep you on schedule – When building out your daily to-do’s, a VA can load the tasks with deadlines into a project management system like Asana or Basecamp, so that you can always know you’ve done everything you wanted to do to make your Kickstarter a success!

 

Brainstorm promotional ideas – Kickstarter’s usually have a lull period. The first and last week are where your campaign will get the most action. During that lull period, you can offer contests to boost funds in the middle. Have a VA come up and brainstorm with them contest ideas – like offering a live concert or give everyone a CD if $1000 are raised by a certain date.

 

This is truly just the beginning of how a VA can help you with a Kickstarter. Each campaign has a different goal and audience and with that, requires different ways of getting it out there. In any case, a VA will make you seem superhuman in your Kickstarter!

 

P.S. In case you are curious as to what project inspired this post, I’m excited to share with you Robyn Cage’s Kickstarter for her upcoming album, “Slow The Devil”! I’m more than honored to be involved in this project and hope you will consider supporting her music! My favorite is that Mystery Box – can’t resist a little mystery! 😉

Album Release Checklist

 

One of many reasons why a client comes to me is helping them handle their next album release. Being independent, it’s up to them to handle artwork, distribution, registration, the works – on top of promoting it, performing and practicing – which is on top of normal life obligations. Doing it alone is not a light task.

While I hope it’s clear to you that you need to delegate on help with artwork, press, booking, music videos and promotion, sometimes the actual paperwork of getting the album release gets buried – but is essentially just as important when it earns you money for every stream, purchase and play of your upcoming album.

Some of you may find check lists boring, but I LOVE them. Why? Crossing off that item lets me know the next step was completed, and I can go to sleep at night without my head spinning and thinking, wait, did I do that? Should I do this?

I don’t use them for everything, but I definitely have one for album releases. There’s just too much to miss or get confused by with everything that needs to be done.

So, here it is, in no particular order.

__ Register Copyrights. You immediately own your copyright when the song is in fixed format (sheet music, recording, etc.). It’s very easy to do and I recommend handing it off to your VA right away. Just visit http://www.copyright.gov/ to get started. Note, you can register your album as a collection, so you aren’t paying the fee for each song.

__ Affiliate with a PRO if this is your first release, or add the track information to your PRO – ASCAP, BMI or SESAC. Some distributors that work with independent artists will do this part for you when setting up your album for an extra fee.

__ Add the album to SoundScan. Whether it’s a single or album, register the title at Nielsen Soundscan. Visit http://titlereg.soundscan.com/soundscantitlereg/ to fill out the form. If you have any questions while filling it out, I’ve found their phone support is always available and always helpful.

__ Set Up Distribution. Whoever you use, make sure to get started early on distribution. Some need at least 2 weeks in order to set up pre-orders, and delays can happen. So once you know the date of your release, go ahead and start on the distribution. If you need some guidance on how to find the best distributor, Ari Herstand has a great resource on his blog here.

__ License any cover songs. You’ll need to obtain a mechanical license in order to release a cover song on your album. I’ve only had to handle this with a Christmas album, but with covers being more and more popular, it’s becoming easier to license as well. Some distributors will help with this, but you can also do this by visiting http://www.easysonglicensing.com/.

__ Set up a Private Soundcloud playlist of the album. This will be key if you want to share the album with anyone before it drops. No one wants to download your mp3’s, give them easy listening access via Soundcloud. Plus, most blog submissions and press submissions request a streaming link!

__ Add the album to Soundexchange. If you’re the owner of the songs, primary artist or in the band, there are additional digital performance royalties you can collect on when music is played on internet/satellite radio. PROs don’t cover this, but Soundexchange does. Note, it can take months to get added so if you haven’t registered on their site, do it now.

__ Send the album to Pandora. Lots of people still use Pandora so you’ll want to make sure your album gets added. It takes all but 5 minutes to send it off and if you’re approved, you’ll know in a matter of weeks. I’ve seen it happen in a few days before, but the earlier, the better.

Once you have registered with all of these sites and gathered the album information (UPC, album cover, ISRCs, credits), all of these tasks above can be handed off to a VA to complete. That way, you can focus on the more important things, like practicing for your big release concert! 😉

Hope you find this helpful – feel free to print it off for your next release – and can’t wait till next time!

What size should your album artwork be?

Spring has sprung (well, maybe more like summer here in Florida!) and I can already tell everyone is happier with the sun out and shining.

Currently, my client is planning to release a summer album, so we’re currently in the starting process and designing the cover art and finalizing all the information for the new release. It’s always exciting for me to work on a new release!

We’re doing the design in house and already figuring out the layout, photos, title and front cover, when I quickly stopped and said – Wait! Do you have the required dimensions? What about the color mode or resolution? I really didn’t want all of these hours of work to go to waste when we try to upload or send out only to learn that the size isn’t right or something as small as the color mode should be CMYK instead of RGB.

I’m so glad I checked in and brought it back because the designer wasn’t given any direction yet on resolution/color mode/or size. It is very important to have this information so that when you are ready to send to your distributor, you have it right the first time and you can get your album out there sooner than later.

To help make your next album release a smooth and quick process, here are the details for the top digital distributors out there to give you a good idea of the industry standard.

Tunecore – www.tunecore.com
JPG or GIF
Dimensions: 1600X1600 pixels
Color Mode: RGB
Resolution: 300 DPI

The Orchard – www.theorchard.com

JPG or GIF
Dimensions: 1500X1500 pixels
Color Mode: RGB
Resolution: 300 DPI

CD Baby – www.cdbaby.com
JPG
Dimensions: 1400X1400 pixels
Color Mode: RGB
Resolution: 72DPI – 300DPI, however 300 DPI is preferred.

Reviewing the top three digital distributors out there, the industry standard of a digital album cover and what you should give to your graphic designer is 1600X1600 pixels, JPG, RGB color mode and 300 DPI resolution.

A quick tip from me to you – once you have your album cover completed, ask for the following sizes in your final artwork.

  • 1000 x 1000 pixels
  • 500 x 500 pixels
  • 300 x 300 pixels
  • 100 x 100 pixels

This ensures you have the cover ready to distribute to journalists, bloggers, etc.

A good rule of thumb is to double check your distributor to make sure you start out with the right dimensions to avoid having to go backwards or calling up your graphic designer with news that you need him or her to resize the artwork. I’ve been there and it’s no fun having to basically re-do artwork that you work so hard on to complete. And it goes without saying it causes a delay in getting your music out there to the masses!

We are now well on our way to creating a great album cover that’s ready for distribution set up and these tips should help you get on your way with yours too!

How I set up a video shoot in less than 24 hours.

I get asked quite a bit what goes on in my day as an assistant to a musician. I find it hard to fully explain, but I CAN tell you, it’s never dull and I learn something new every week. This makes it highly rewarding and exciting with a dash of the good stress. The stress that pushes you to blow your own mind and do something you didn’t think was possible.

 
Here’s an example.
 
Last year, one of my clients had a very exciting new CD/DVD release. It was definitely an album that included a concept never done before, so everyone on the team AND the public were excited for it to be released.
 
During a meeting a few months before the release with our publicist, she suggested that we create a video press release – a visually exciting video that would showcase the release and highlight it’s importance and what makes it so different than any other album anyone has ever done.
 
The problem was, my client was traveling constantly for other performances months before this needed to be completed. Even when he was back in the office, other activities were already scheduled. I was stuck trying to figure out when this could be created since I knew my client wanted to make this happen, if at all possible.
 
I saw an opportunity. My client had one day free, and our team member who specialized in videography was also in town. I emailed them both saying, “If we’re going to do this, we should do this tomorrow.” So without delay, they responded with a yes, let’s go for it, and the countdown began.

While we had the manpower and we had the space (an apartment), we didn’t have the proper video equipment available. This had to result in a high quality and professional video to be able to release to the worldwide press, so we needed top-notch video cameras and lighting.
 
Believe it or not, a company in New York accepted rental inquiries and fulfilled them within 6-8 hours. I struck gold! After quick approval from our videographer, I put in the rental order and gave them all the requirements (scanned IDs, Credit Card Scans, Insurance forms, etc.). I went to bed thinking, “The impossible has been done!”
 
Once the rental store opening up in the morning, I went straight to the store and easily picked up my video equipment. In a matter of hours, they put together a video camera, memory card, stand, light stands, blubs and reflectors for me to take away to the apartment. It was on!
 
I hopped in a cab, carrying more bags of equipment than I had hands, but somehow handling it all and headed to the apartment. Once I got there, the videographer and I got to setting up.
 
While the camera was being tested, my client approached me with a list of questions for me to ask him that he put together the day before so he could easily and comfortably talk about his new release. It was brilliant and effective. He could speak to me, someone he was comfortable with, to be able to say what he wanted to say about them album in the video. It wouldn’t have the effect of him talking AT the screen.
 
Then, we thought it was all over. We turned the lights on in the room, and not 15 seconds later, half of the place lost power. We blew a fuse! We all looked at each other and literally cursed. My client wasn’t sure where the fuse box even was. We started looking and found it behind a bookcase that was mounted on the wall. (I cannot make this up!). So, we got unscrewing and unloading books from the case so we can access the fuse box. Minutes later, we opened it up and reset the fuse. Success! I also moved the lamps to the other outlets in the apartment so that it wouldn’t happen again. 🙂
 
With that fiasco out of the way, we set the stage with a nice background, focus and got to the ‘interview’. Not even an hour later, we had some great footage and we all felt great about the look and feel of the video results.

Can you believe it? In less than 24 hours, we had footage for a video press release. Just the day before, I didn’t even know if it would happen.
 
That is a moment that I feel highly rewarded for staying persistent and making a goal happen. Most people might have given up and said, “Oh, we should have planned this better,” or “It wasn’t meant to be this time around.” But our team knew that for this release, it was important for this video to be created.

The key to take away here was that the team worked together to make it happen. You might have the will yourself, but you are going to need the support to help you see it through.
 

The result? Well, see for yourself!


Hope you enjoyed my story and that it inspires YOU to build your team so you can keep pushing toward the goals you have. 

Have a great weekend,

Make your next album release stand out to your fans.

Lately, I haven’t been feeling so well, so I’m trying to take it easy with lots of tea and rest. I think with the season changing, I’m also getting a little bit of a spring cold. Nevertheless, things are moving along here for me with a website being built, a DIY Tour Packet being written and my clients are creating exciting new products! Recently, I celebrated with my client who just finished off the recording and mixing of his new album. I am really excited for him and cannot wait for it to hit the stands. I’ve been listening to it nonstop these past few days!
 
One of the many reasons I love working with musicians is being able to be part of the process of all that goes behind releasing a new album. A part of me is amazed at the entire process and I admire musicians for pouring their hearts into an album and allowing just about anyone come into their world for a listen. It’s even more amazing to allow fans to peek into that process, because I know they are so interested in how the music happens!
 
This release was special in that we involved the fans more than usual in the process. We feel the music from this album is going to be a real crowd-pleaser for his fans, so we wanted to make them feel a part of the process!
 
Setting up the schedule for rehearsals and recordings was quite the task. This album was particularly special in that it involved many duos and collaborations. I had to coordinate with several different musicians to find time for rehearsal and recording for both my client and the studio. It took focus, but keeping a Google Calendar kept me organized. I also would check in each week with the studio to make sure all times were right. Weekly emails to the musicians was also necessary to avoid any confusion – being on a deadline, we didn’t have time to waste from people not showing up!
 
Because these rehearsals were happening months in advance to the release, we thought it would be a perfect idea to videotape the duos and release them one by one before the actual CD release! We knew fans would love to see the collaborations and the recording studio; plus it was a neat way to get them excited for the new music and see some of behind the scenes while also hearing a preview. We released 6 videos, spaced out every few weeks, each of them easily gaining 1000 views the first day they posted.

Don’t have the budget to video tape? Create videos on your phone with clips of recordings and messages to your fans and post on Vine or Instagram!
 
While the rehearsals and recordings were being scheduled and happening, we had our wonderful graphic designer create some options for the CD cover.  To involve fans, we actually posted options of covers on Facebook and let the fans tell US which cover they liked best. That was a lot of fun to hear their comments and suggestions; I highly suggest it for your next album! You might get some ideas you wouldn’t think of on your own or with your team.

Take this idea to the next level and invite fans to vote on their favorite cover. As incentive, offer a free download of a new single from the album! Your fans will really appreciate that.
 
After my client mixed the audio and the master’s were created, we decided to upload the audio to SoundCloud, letting people stream the music and simply, just get to hear the music. Fans love free, especially when it’s a high quality product. Now we have the ability to share the album before they can buy and they can decide if they would like to have their own copy. Once it’s available for download, we’ll make it available for purchase, but having the previews available is a nice way to welcome your close fans to your new piece of work.

Don’t want to make the entire album available? Just choose 3-4 songs that you think represent the album the best. You want fans listening and excited to hear more!

What are your favorite ways to promote an upcoming album? What unique ways have you involved your fans in an album release? Did you notice better sales from it? Send me a message, I’d love to hear your experience!
 
I hope you all have a wonderful day, wherever you are.