I get asked quite a bit what goes on in my day as an assistant to a musician. I find it hard to fully explain, but I CAN tell you, it’s never dull and I learn something new every week. This makes it highly rewarding and exciting with a dash of the good stress. The stress that pushes you to blow your own mind and do something you didn’t think was possible.
Here’s an example.
Last year, one of my clients had a very exciting new CD/DVD release. It was definitely an album that included a concept never done before, so everyone on the team AND the public were excited for it to be released.
During a meeting a few months before the release with our publicist, she suggested that we create a video press release – a visually exciting video that would showcase the release and highlight it’s importance and what makes it so different than any other album anyone has ever done.
The problem was, my client was traveling constantly for other performances months before this needed to be completed. Even when he was back in the office, other activities were already scheduled. I was stuck trying to figure out when this could be created since I knew my client wanted to make this happen, if at all possible.
I saw an opportunity. My client had one day free, and our team member who specialized in videography was also in town. I emailed them both saying, “If we’re going to do this, we should do this tomorrow.” So without delay, they responded with a yes, let’s go for it, and the countdown began.
While we had the manpower and we had the space (an apartment), we didn’t have the proper video equipment available. This had to result in a high quality and professional video to be able to release to the worldwide press, so we needed top-notch video cameras and lighting.
Believe it or not, a company in New York accepted rental inquiries and fulfilled them within 6-8 hours. I struck gold! After quick approval from our videographer, I put in the rental order and gave them all the requirements (scanned IDs, Credit Card Scans, Insurance forms, etc.). I went to bed thinking, “The impossible has been done!”
Once the rental store opening up in the morning, I went straight to the store and easily picked up my video equipment. In a matter of hours, they put together a video camera, memory card, stand, light stands, blubs and reflectors for me to take away to the apartment. It was on!
I hopped in a cab, carrying more bags of equipment than I had hands, but somehow handling it all and headed to the apartment. Once I got there, the videographer and I got to setting up.
While the camera was being tested, my client approached me with a list of questions for me to ask him that he put together the day before so he could easily and comfortably talk about his new release. It was brilliant and effective. He could speak to me, someone he was comfortable with, to be able to say what he wanted to say about them album in the video. It wouldn’t have the effect of him talking AT the screen.
Then, we thought it was all over. We turned the lights on in the room, and not 15 seconds later, half of the place lost power. We blew a fuse! We all looked at each other and literally cursed. My client wasn’t sure where the fuse box even was. We started looking and found it behind a bookcase that was mounted on the wall. (I cannot make this up!). So, we got unscrewing and unloading books from the case so we can access the fuse box. Minutes later, we opened it up and reset the fuse. Success! I also moved the lamps to the other outlets in the apartment so that it wouldn’t happen again. 🙂
With that fiasco out of the way, we set the stage with a nice background, focus and got to the ‘interview’. Not even an hour later, we had some great footage and we all felt great about the look and feel of the video results.
Can you believe it? In less than 24 hours, we had footage for a video press release. Just the day before, I didn’t even know if it would happen.
That is a moment that I feel highly rewarded for staying persistent and making a goal happen. Most people might have given up and said, “Oh, we should have planned this better,” or “It wasn’t meant to be this time around.” But our team knew that for this release, it was important for this video to be created.
The key to take away here was that the team worked together to make it happen. You might have the will yourself, but you are going to need the support to help you see it through.
Hope you enjoyed my story and that it inspires YOU to build your team so you can keep pushing toward the goals you have.
Have a great weekend,