Good afternoon, friends.
I hope you are having a great week thus far. I feel like all anyone is talking about is how COLD it still is and how no one would complain if the sun came out and roasted us to 100 degrees. (I took that picture on the left that looks like Christmas morning this past Thursday, btw) brrrr.
So I’ll stop here and mum’s the word on the weather…let’s talk about what I came here for, shall we?
A few weeks ago, I assisted in helping my client launch her website, and with that, we coordinated an amazing live stream concert (via Concert Window) to celebrate her re-branding! She had 100’s of viewers tune in, great interaction and also earned a pretty penny (ahem, $400) for just spending 1 hour online!
With a fabulous team behind her and a plan, we pulled of a great show that any other musician, like you, can do. I have spoken before about which live stream platform to use for these ‘living room’ gigs, but here’s some pointers for creating an effective and profitable live stream show.
This is the most important aspect of your upcoming living room gig. Give yourself at least a week to promote your event. Send an announcement to your email list, create a Facebook event, post, tweet, Instagram the event to your fans to get the word out!
Set the stage.
Yes, this concert might be in your living room. Yes, you could just sit on the couch, in your PJs, and be comfortable. However, this will come off as lazy to your viewers. These people are choosing to spend their time away from Facebook, from going out to see a movie, from washing their hair, to sit down and watch YOU. Take it seriously.
Consider this just as important as a regular show. Use your resources and make your livestream look like a pros.
- Have a friend with a studio? Ask to use it for your livestream so you can set a professional set. Bring decorations, a backdrop, some props, like CD’s, flowers, etc. depending on what mood you want to convey during the show!
- If you’re setting up in your home, do the same and be conscious of what’s behind you. You don’t want a boring white wall, or have too much going on behind you that it’s distracting.
Take advantage of having your fans tuned in for this special livestream concert. Many streaming services include chat features. Between songs, take some moments to answer questions, take requests and say thank you to your fans. Have your assistant man the chatroom and feed you questions when you are ready. It makes the show even more intimate and exclusive for your fans – a feature they couldn’t necessarily find during a live show.
Sound check, check, 1, 2, 3, check…
The look is important, but the sound is just as important for the show. What’s the point of performing your songs for this live stream or answer questions during a live q&a if no one can hear you? Take a few minutes to warm up and do a sound check just like you would for a live show. Make sure people will be able to hear you when playing and speaking.
This is where having an assistant is helpful, they can check on another computer for sound, or during the show, let you know when to adjust your volume in playing or speaking!
If you have an established following, you should charge cover for your show. Concert Window makes it easy for your viewers with a pay what you want cover charge ($1 minimum), so people can watch for the small amount of $1, but can also pay more if they’d like (bonus!). Plus, Concert Window processes payments to you within 24 hours after your show.
I believe live stream shows are a great addition to add to your streams of income as a musician – just read this success story from a pianist who starting using ConcertWindow!
So if you have an upcoming milestone, like a record release or tour, set it off with a livestream show! Even if you don’t have such a grand event, utilize a livestream concert to connect and sustain a great relationship with your fans. And that’s always a good idea.