How To Get On Wikipedia ?

Well, I was pondering what to share with you to start the year off right and I thought, why not about something that most of my clients ask about / wonder if they should do this / why it matters / how it can happen…and that’s having a Wikipedia page!

You might be thinking, “wikipedia page? Who cares?! My website and my multiple social media profiles are enough.” Sure, it’s enough for folks to get information about you. But, a wikipedia page can open doors to verification, credibility and online reputation. It gives you a platform that not just anyone can get.

NOTE – not every musician should get a wikipedia page.

If you are starting out, it’s just not going to be possible to start a page. If you’ve been at it for a few years with press, mentions, performances, placements, etc., you have more of a reason to build a page and your chances are very good.

You see, wikipedia requires you to prove that you accomplished some status with your music. I found as long as you can link each sentence in your wikipedia page to a press source or other Wikipedia pages, you should be able to have your own.

Here’s how to get started if you’re ready for a wikipedia page.

1) Sign up for Wikipedia. You can sign up yourself and create your own profile, but if you can, have someone else like a VA, family or friend sign up in order to write the article for you. Better yet, see if you know anyone who has a profile who regularly contributes. If you’ve submitted on wikipedia before successfully, you have more credibility to add more articles.

If you are signing up for the first time and just getting started, walk through their tutorials, make slight contributions if you can to other articles, and get comfortable. I also recommend creating a fake name so it’s not so transparent that you are submitting an article for yourself.

2) Write out your article. Your existing biography is a good place to start – but cut down the fluff. Wikipedia does not care about your ‘sultry voice’ or ‘outstanding performance’. They want the cut and dry facts – with proof!

For example, take this existing sentence from an artist bio:

As a performer, she’s dazzled audiences from Davies Symphony Hall,  to thousands at outdoor festivals, and the prestigious and intimate singer-songwriter circuit in Nashville. 

To put that into wikipedia, you’ll want to rewrite it as:

She has performed at Davies Symphony Hall, the Outdoor Music Festival, Summer Music Festival 2016 and at venues like Nashville Shows and Nashville Concert House.

PLUS you are going to want to be able to link to either another wikipedia page or news source saying that you performed at those places.

If you can’t prove it with an outside source other than your existing bio, leave it out.

BUT there are exceptions. I found that for your intro sentence, such as:

Artist Name is an American singer-songwriter.

You can link that to your bio as a source. It’s when you start linking yourself to venues, festivals, organizations and other people where another source is needed besides a site run by you.

3) Add your discography, videos and other credits.

In addition to your intro and career paragraphs, you’ll want to then add your discography – this includes singles, EPs, full albums, remixes and videos.

You can also add other fun facts if you’d like, such as where you studied, other talents (acting, teaching, etc.) as long as you can prove it!

4. Add your ‘Infobox’. This is that little box to the right with your name, image and overview. In wikipedia, it’s under Templates>Infobox Musical Artist.

You will have to add your image to WikiCommons before you can link to it in your Infobox. I strongly recommend using a live or action photo, not a promo shot, and be sure you have permission from your photographer to upload it to Wikipedia.

5. Establish your page. Once published, be sure to add categories to your page so it can be listed with similar articles (or artists in this case). Also, if there is another wikipedia page you can add your name to, such as a producer’s page, an awards page, etc., add your name. The more your page is linked to in others, the better.

It may seem intimidating, but I promise, if you take some time to sit with your bio and make it just how Wikipedia likes it, you can have a page up and running within a day.

As a bonus, it will come up in Google search almost instantly, you can link to it when you’re trying to get verified on Twitter, and now you’ve got something to distinguish yourself from other artists online.

Even if you aren’t quite there yet in your career, stash this away for when you are ready and you’ll hit the ground running getting your own wiki page up.


Collect royalties every time you perform.

Today’s topic is something I’ve been meaning to write about since the beginning of the year (better late than never, right?). If you’re recording and performing, you most likely are associated with one of the 3 big publishers – ASCAP, BMI or SESAC. (If you’re not, you should be. Sign up now!)

With that membership, you have access to earning royalties for plays on radio, TV, and what we’re mostly going to talk about today, LIVE. The catch is – you are responsible for reporting it. If you’re not reporting it, you’re losing royalty payments for performances of your music! And no one likes the sound of that.

I get it – if you perform a lot, it’s overwhelming, it takes time to get all the info, then you have to meet deadlines – but look, this only helps you in the long run so you wan to make it part of your routine. Whether you are doing it on your own or if you’ve hired someone to do it for you, here are some things that will speed up and make the entire process less painful for you.

Here’s what each PRO needs to know when reporting the shows:
Artist Name
Headline/Support *SESAC and ASCAP only
Submitted By (Name, Phone, Email) *SESAC only
Date of Show
Venue Name
City, ST
Venue Capacity
Paid Admission?
Tickets sold in advance?
Time of Show
Length of Show
Setlist **

**If you perform the same setlist often, build the setlist beforehand and then you are able to select that setlist when you are reporting each show. Also, most of them let you duplicate an existing reported show which is helpful when you are reporting a month long tour (trust me!).

To make it less overwhelming when it’s time to report, build a spreadsheet and then fill it out every week, 2 weeks, month – this depends on your tour schedule. This way, it takes minutes at a time, and not hours on end.

Note: there are deadlines! Below are direct links to each PRO’s deadlines:


My advice? Get caught up now and then just make it a habit to report each month. This way, you will never miss a deadline.

Last piece of insight I have. As you may know, live venues are required to pay a fee to the PROs if music is publicly performed there. There’s some exceptions, but very limited. Keep in mind, smaller venues may be operating unaware of this requirement so if you’re unable to find that venue in the PRO Venue Database, check with them ahead of time. You wouldn’t want to accidentally draw a big target to the venue. Ideally, try to focus on booking shows where they have their licenses in place so that everyone benefits. 🙂

I hope if you are performing you found this helpful, and that you’ll start reporting your performances!

Building your fanbase by playing for new audiences

photo-1455503521443-c39d5b861bc4I have noticed a theme recently, and that is I’m realizing that it might not be clear on how you can delegate or what to delegate to a Virtual Assistant as a musician. I get questions like, “How does this work?”, “What do I do?”, “What do you need, how do I give it to you?”. You see, I’ve been doing this for almost 5 years now and so it’s clear to me, but maybe not to my clients.

If this is something you struggle with you question, let me know! I’d like to know how many of you are sitting with that question so that maybe I can help.
Anyway, on to the real topic of today….:-)
I wanted to share with a strategy I’m carrying out with some of my clients who are looking for performing opportunities and connecting with venues as independent artists, i.e. with no manager or booking agent.
There are ways to play more shows in places and venues you want to be in (but maybe can’t get in with just your name/following) by connecting with other bands or artists like you that are either from the same town as you, or touring through your city. You can also connect with venues that present your type of music.
By building a relationship with these booking agents, bands and venues, you can also reach a larger audience to grow your own fanbase!
Here are a few ways to get started on building those opening opportunities:


  • Reach out to booking agents or management of artists that have a similar sound to you – try to connect with them on a personal level, let them know that you are interested in opening opportunities and what numbers you could pull. Be friendly!
  • Do the same with venues – let them know you’re local (if you are) and would love to be considered as an opener. Let them know about your pull in the area.
  • If you know the band is coming to your town, make it an even easier situation by telling the band what date / venues / city you want to open them for. You will be more likely to get a response. Even if they can’t accommodate, you’ve started the relationship!
  • Make sure to watch their tour schedule to see when they are coming to you. Check each month on their website and reach out when it makes sense.
  • You can also watch a venue’s schedule to see if any bands need opening. Submit your EPK to the booking agents when you email them – they’ll keep you in mind if there’s a slot they need to fill, even if it’s not the original one you inquire about!


All of these actions get your foot in the door to the venue, the band and the band’s management and touring companies. It’s about being proactive and creating some opportunities for you, so that you can start building your career. So, what are you waiting for?

What is a brand guide, and what’s in it for you?

This year has been such a blessing – I’ve been exposed to lots of different projects just these first three months, including a PledgeMusic campaign, national tour, international tour, album releases and marketing overhauls with my clients.

I’m meeting lots of other folks in the industry and learning so, so much. And it wouldn’t be right if I didn’t share some of my experiences with you.

One of my clients has asked me to jump on meetings with his marketing team, and so far it’s been a blast. We are putting together a carefully thought out 3-month campaign in order to really grab his target audience and hold on to them. I don’t think I’ve ever been through a marketing project this extensive, so I’m really grateful to have the opportunity. And excited!

So, working with the marketing company, we’re going over my client’s brand and image based on who we are targeting, and they created a beautiful document called a Brand Guide. It’s a very useful tool to have for any brand, including a musician, to have in order to stay true to your goals and target audience as an artist.


What’s a Brand Guide?


A brand guide is typically in the form of a PDF that puts together visual assets that complement the brand, and in this case, the music and personality of a musician.


What’s in it?


  • 2-3 sentences summarizing the overall feel, sense, colors and descriptive words of the artist.


Go into what the visuals in the brand guide should reflect a sense of. You might have to save this for last.


The Logo


  • Displays the full name logo as well as mark, as well as any secondary marks, such as colors or patterns that can be used in your graphic designs.




  • The options of fonts to be used for any graphics or websites, to be used as consistently as possible.




  • Background images, patterns and images that convey the vibe of the music and your personality as a musician. It’s always good to include 4-6 examples, so you have a variety of options to pull from.


Why have a Brand Guide?


A brand guide can help anyone, and more specifically the person on your team who is making your graphics (like your designer or virtual assistant) understand your brand and message you want to convey right away.

When done properly, you’ll be able to hand off your guide to anyone who needs to understand your brand, build graphics for you, or create marketing materials for you.Essentially, a brand cheat sheet!


Doing it yourself.


If you’re not in the position to sit down with a marketing team, you can certainly create one yourself – I suggest bouncing ideas off of someone like a virtual assistant, colleague or friend.


A good place to start is to first establish your marketing mission statement, which can be something like:


Folk singer-songwriter and humanitarian who encourages you to be a part of passionate and intelligent conversations through songs and stories.

From there, you build out your mission words. For example:

Honest, inspiring, passionate, intelligent, positive, warm, welcoming.

Those two things will really set the roots for building your own brand guide, and will make every piece of marketing in the future clear, consistent and effective!

The biggest hiring mistake I see.

This week, one of my clients showed me a spreadsheet of radio stations he wanted to send his album to – more specifically, U.S. stations that have Jazz Programs. He told me that he got the spreadsheet built by someone on Elance. My job was to comb through and pick out the top 50 (there were something like 200 found) so that we could start mailing out his new release.
I was excited to tackle the research he received, but after a few searches, I realized that this spreadsheet was not going to help us at all. Unfortunately, we realized that most of these stations didn’t have Jazz programs, were not even radio stations in the United States or worst case, weren’t even radio stations! On top of It was disappointing to know that my client paid for a service that ultimately will not help us. I’m still combing through as there have been a couple that will be beneficial to reach out, but for the most part, we’re going to have to start from scratch.
I’m not sure what happened or why the results were this horrific, but it got me thinking of ways how this could have been avoided. I understand that it’s not simple to find freelancers or a virtual assistant who understands what you are trying to do as a musician – most of the VA’s are trained as if they were working strictly for small businesses or offices, so understanding that you need a Jazz program with a local radio station is not going to translate when you ask for Top U.S. Jazz Stations. It was clear the freelancer just wanted to send a lot of results to be impressive. A classic quantity versus quality.
So how could my client’s dollar have gone farther to get the results he needed the first time? Here are some ways to give clear direction when asking a freelancer or virtual assistant to complete a research task.
1) Walk them through the steps – yes, this takes time, but it will save you the headache later. Brief them on what your goal is with this task and what you need to make decisions to reach that goal. Either jump on the phone (best) or show a video via Jing, or type up a paragraph explaining it all. For example, “I want to get my album into people’s hands who have a Jazz program on the radio, online and offline. Let’s get the name of the program, website, who runs it and their contact info – phone, address, email.”
2) Ask them if they have any questions – Give them the opportunity to ask questions about the research task. Almost every time I receive a research task, I ask questions or recap to ensure that once I start, I know what I’m looking for.
3) Offer examples if you can – If you have past examples of what you need, it’s always good to share. It’ll be easier and faster for them to deliver the results you want.
4) Ask them to do some of the task for your to review before moving forward – Especially for research on contacts, you can ask them to search for a few and then you review to make sure you have the information you need and that they understand the task. Once you approve, they can take it away and complete the task with confidence.
5) Hold them accountable – If you receive the research and something is incorrect or you wanted it delivered a different way, the first time this happens is the best time to let them know. This way, they can learn what your preferences are and you’re happier with the results.
Thankfully I got a hold of the spreadsheet from my client before he started sending his Jazz album to talk shows or shows in Puerto Rico! We’re taking direction by finding local stations first, and then building a list from there to help get his album into the DJ’s hands.
Have you ever had a horror story with a freelancer? Did you ever have trouble voicing or giving direction on a task you needed done? Did this help? I’d love to hear from you.
Thank you for reading and have a great weekend.

5 ways a VA can help you stay within budget.

Originally written for guest post on Growth Group.
How is your summer going? It is hot, hot, hot in Florida, so for the most part I’m inside in the cool AC. This Sunday is Father’s Day, and while I cannot be with my dad this weekend, I’ll be hanging out with my boyfriend’s family and we’ll probably spend they day on the beach to soak in the sun! But before all the fun, let’s talk about something we all really want: staying within a budget.
I think we can all agree that saving money wherever you can is a good thing to do. But with the ongoing push and grind moving forward in your career, it can be hard to stop and take the time to analyze where you’re money is going and where you can save. Maybe you signed up for a music profile on SonicBids, which charges a membership fee, only to realize you only use it one month out of the year for their exclusive CMJ showcase submission. Or, you have been using the same web host services only to realize you could be saving hundreds if you switched to a newer company.
I get it, as an independent musician you’re not only trying to improve your craft and skill, you’re also running and managing your own career and business. It’s not easy to always keep your eyes open and you don’t always have the time to analyze every small purchase, membership sign up or investment you make.
That’s when someone on your team can take the time to analyze your spending or take the time to find the best price to ensure your money is well spent, therefore keeping you in budget.
Here are 5 ways an assistant can easily start helping you stay within budget:
Find the best travel deals. An assistant can research the lowest costing travel options for your next tour. Using sites like Kayak, Priceline, Groupon, Trivago and more, they can scout out the best deal for you, comparing costs of flying vs. driving, or with Priceline, bid to get the best daily rate for a rental – which you can usually get at 40% off the advertised price. After they do all the research, you’ll just have to choose the best option for you.
Remind you of deadlines. Most contests, conventions, events, and masterclasses offer early bird pricing for signing up earlier than everyone else. If there is a conference you know you don’t want to miss, an assistant can find out when those early bird deadlines are and set reminders for you to sign up, which can potentially save you hundreds of dollars.
Monitor and manage your bills. Bills constantly come in and it can get overwhelming to keep track of which ones have been paid, which ones haven’t and when they are due. An assistant can step in and set up automatic payments, enroll in paperless billing, or schedule withdrawal dates, saving you time and the energy in dealing with your credit card company, internet company, cable company, and so on.
Dispute erroneous or late charges. Instead of spending 30 frustrating minutes on hold, delegate the task to your assistant to argue against late or erroneous charges. Make sure they have all the account information questions so they can get through securely, or ask your assistant do call in at a certain time you are available in case they need to get in touch with you for a few seconds to verify that your assistant can have access to your account, especially with phone bills or bank accounts, including Paypal.
Eliminate or reduce business expenses. There are a lot of sites you can sign up on to host your website, run your online store, distribute your music, and even manage your team, and all of them come with a price tag. An assistant can research the ones you’re considering so you can make the best choice for your needs. For example, one of my clients was looking to leave her digital music distributor, and in my research I was able to find DistroKid, who does online distribution for the lowest monthly fee I could find with similar, if not faster results, and is, get this, endorsed by founders of Tunecore and CDBaby, two of the top online distribution channels for independent artists. Being able to save those dollars each month can add up to $100s or $1000s in a year, and is definitely better spent on my client’s next album.
These five ways are a great place to start if you’re just beginning to delegate tasks to an assistant which will save you money, energy and your valuable time.
Saving those hours spent on the hassling and energy-eating things to do in order to make sure your money is being well spent will instantly open up your day to focus on where your focus should be, making music.
Happy Father’s Day tomorrow to all fathers out there, and cheers to a recharging weekend,

Get the most out of your VA

March is here and I couldn’t be happier – it’s my favorite month! I’ll admit, I’m a bit biased since my birthday is in March. Can you blame me? 😉

As you know, in my emails to you I like to share stories and experiences working with musicians, as well as my tips and tools I personally use to help save time and money for my clients. The tasks I’m doing for my clients are probably very predictable to you by now; I’m creating graphics, scheduling social media posts, drafting newsletters, organizing documents…but every now and again, I get a response from my clients saying, “Wait, you can help me with that”?

Yes, there are some unconventional tasks that maybe you didn’t think of before to delegate (but you can!) that might lead you to get online and post a job offer for a Virtual Assistant.

Here are some tasks you might have not thought of to delegate before to your VA! And I know, I’ve done them all!

1. Dispute charges on a bill or invoice – Have you ever gotten an invoice that you felt was incorrect or not sure why you received it in the first place? Save the headache of being on the phone and on hold and have your VA contact them to find out the information you need to know. Most of the time, as long as they disclaim that they are your assistant and have the information from the invoice in front of them, they can find out why charges were made. Note, sometimes it does require you to be the person on the phone as your assistant is probably not a verified user.
2. Set up new accounts – online and off  – When I first started working with one of my clients, she admitted to hating to have to create a profile online or start an account online, which had to happen for her to apply to gigs or complete certain goals. It was overwhelming for her to keep signing up for more accounts and then manage and maintain them. Well, when we started working together, she was then able to pass off that task to me and not stress about another account to sign up for.

3. Personal purchases – Need some flowers sent to a friend but your schedule is nonstop on the road? Struggling with gift ideas for a friend? Your assistant can spend the time coming up with ideas and even place the order for you.

4. Receive mail for you – This is something I actually do frequently for my clients. One in particular travels a lot, almost every weekend, so sometimes we direct important documents being mailed to him to be sent to me since I am in my office every day. It ensures that things were sent and if needed, can be stored safely, instead of him wondering if it made it to his mailbox.

5. Something else? Just ask. – Almost every week I’m doing something new that I hadn’t done before for my clients, from mixing audio before submitting to a licensing company, or calling up a health insurance company to explain their benefits. If there’s something you need done and you don’t have the time or just don’t want to do it, ask your assistant to take on the task.

Every VA is different in what services they are willing and able to do, but you don’t know if you don’t ask. Bottom line, their role being there to support you in your business and your life, most tasks you will ask of them is to be expected.

Let them help you take time off of your hands to do less what of you don’t want to do and more of what you need and want to do for your career.

Cheers to delegation!

No gig is too big or too small for this.

These past few weeks were a force to reckon with…let me just begin with this…Have you ever agreed to do a show without any sort of written agreement? DON’T. Do not ever think you don’t need one.
Yes, I’ll admit, most gigs go by without a hiccup. You agree to terms, you show up, and you get a check handed to you right away. Everyone is happy. However, what if you finish your job and have a great, exciting performance, realize when you get home miles away, after the fact, that you were never handed your check?
Believe it, it happens to some of the top musicians in the industry. I’ve seen it. I’m still seeing it, and particularly this month I experienced a horrifying situation.
A performance was agreed upon in good faith with a long time colleague of my client. They had done programs like this together before and worked together for years so there was much trust built. All positive. My client wrote an email with all the terms to substitute for a full-on agreement, as no one felt it wasn’t necessary (It might be relevant for me to tell you now that no payment terms were given in this email.)
The concert came, went absolutely wonderful. They sold many tickets and my client had a great visit. His colleague helped every step of the way to make it a great performance.
After the event, my client didn’t receive the check. Why? OH, the venue has to process the payment first and then he can get paid, said my client’s friend.
After a month, payment wasn’t still received.
Another week went by, and that’s when I was asked to step in and ask my client’s colleague about why payment taking so long. He responded to me, explaining that unfortunately, he wouldn’t be able to pay for another 2 months, that it was just a crazy time, that it was the soonest he could, that he still had to process the payment from the venue….get a sense of what’s happening here?

It made me and my client clinch, but we now had it in writing when payment would be made. Also, again considering the relationship, a little shaken but still strong, my client agreed to waiting.
Then, the new deadline was approaching, and there was no word, nothing, nada. After me having to reaching out again, he says as if there is no issue at all, “Of course, I will send the check! Right away! Yes!”
I was optimistic – finally, a sign that he will send the payment! My job was done, I thought. If only I had remembered who we were dealing with….Another 2 weeks went by, and no payment was seen.
After harassing him on the phone, email, AND Facebook, demanding him to overnight the payment right away, he finally responded, and said the best he could do was send HALF of the payment. I requested that he document the receipts so I knew I could trust that he sent it. I felt silly doing it, but it was the only way I could ensure that he would actually send it. I’m going to have to do it again when he is able to pay the second half next week.
As my client and I are discussing our frustrations, it’s clear that we are both thinking that we wish that even the simplest of terms, especially including when payment was due, were agreed to in writing. Even the most seemingly trusting people out there can easily screw you over! And the worst part about it is that it’s completely preventable.
Sometimes the biggest mistakes and negative situations can be a great blessing in disguise. Let this story be a lesson for any performance, big or small, have a written agreement on file. It protects everyone and avoids confusion and frustration. Most importantly, it avoids valuable time wasted on chasing payments and the energy spent doing so.
So, with your next concert or gig, draft up an agreement with all the terms laid out, including when and how you’ll get paid for your services, and ask the presenter to sign it. If an agreement feels too formal, put it in an email and ask them to say they received and agree. Simple as that, and you can go to bed that night knowing you are protecting yourself a little better. A small, forward step to improving your business. Trust me, you’ll be saving hours and hours of energy and follow up afterwards when things don’t go smoothly.
As always, have a wonderful rest of your weekend and see you next time.


Let’s take care of this now.

Today’s post comes from a huge project I have begun to tackle for one of my clients this week. Recently we teamed up with a service to help us promote the selling of a live set recording, right after the show. It’s a fantastic service, we were all really excited to set up some targeted email marketing to people in the area where the concert was and to where my client’s largest fan base is located.All was going smoothly until we took a closer look at the list of emails that were being pulled up when we searched for certain cities within our list. People living in completely different cities AND states than what we were searching for were showing up! It was bizarre! A search in Los Angeles or the state of California shouldn’t be pulling up people in Vermont or Las Vegas. It was clear right away that the list required some…maintenance.

It turns out that the initial import of the list, the people’s information of city, state or even country weren’t imported correctly. Therefore, every entry from that point was also  incorrect. Needless to say, our ‘target marketing’ was nonexistent and it frustrated everyone on all sides.

Now that we are aware of the problem, we’re taking steps and cleaning up the list. Correcting 1000s of contacts to ensure each of their location is correct will easily take 3 or 4 hours, even for the most tech savvy. If you don’t have someone on your team to take care of the maintenance of your list, that will mean a lot of valuable time of yours taken up. Valuable time that could have been avoided from day one.


Your newsletter list is one of the most important tools you have to promote yourself and your art, so it’s crucial to have the list updated and correct. So don’t let it run loose and get out of control!

Here are some ways you can ensure your list is where you need to be AND to avoid taking time going back and cleaning it up.

1. Initial Set Up – If you are new to building your newsletter list, don’t hesitate to ask for help from day one. All CRM sites are going to have support and step by step instructions on how to upload your list / add names. You want to make sure you get it right from the beginning.

2. Decide what’s important – You can ask for lots of  information on a person to add to your list. You can ask their gender, age, phone number, etc..this list goes on. Here is where you want to decide on what’s important. Do you care what city they are in or just their state? Do you want to know their birthday so you can send out happy birthday emails each month? Obviously, don’t go crazy and ask for their life story, but make it a point to get the information you need. In most cases, the three most crucial items are email address, city and state. You can target certain cities or states with promotion that way.

3. Stick to getting that information. – Be a stickler to getting that information from people who sign up for your list – whether in person or online. If you get a list of signups after a show of just names and emails, put them under the city the show was at. That is your best bet at target marketing them later.

4. Make it easy for people to get the most accurate information. – If you really want to know someone’s email, city / state and birthday, ask for it! Include it in your sign up forms everywhere. Also, if you’re able to use your own or borrow an iPad for people signing up on the go, do it so you can include the information you want on your form! Leaving it out or being lazy about asking for the information will only slap you in the face later.

I know that this may seem tedious, but remember that taking those extra few minutes to ask for their city or adding the form field to your sign up forms will result hours and hours avoided spending on cleaning up your list. Make it work and make it work for you.

Have a great day (stay warm east coast!) and see you next time.


Are you staring at boxes and boxes of merch?

Hello from Florida! Woohoo, what a MOVE. Last Friday was such a long day of movers and an evening flight, but it feels good to officially start this new chapter in my life! I’m already enjoying the warmer weather here and I also think my dog is happier with it too. Sorry to have missed you last Saturday, but things move a tad slower here in Florida and we were working on getting the internet connected so that I could get back into my groove!

Looking at all these boxes from the move reminds me all to well about merchandise for my clients. No matter how well you plan or what kind of merch you have, chances are you’ll have leftover CDs, shirts, keychains, whatever at the end of a tour or after a release or any other event. It’s just the nature of having merchandise and I’ve definitely come to terms with it. 🙂

Well, my client is trying to clear out his apartment of merchandise that he’s had for a year now. We made shirts for a tour last year and over-ordered and we wanted to figure out how to get these shirts out in the hands of fans this year. Here’s what we came up with and easy ways for any artist to push their merch out!

1) Bundle your merch.
This is exactly what we are doing this tour to push the tshirts out (and it’s working!) When a person buys 2 or more CDs or live concert DVDs, they get a Tshirt. It’s simple and it’s a great incentive. We’ve already gotten 100 shirts out in one week!

2) Create a Contest.
If you want to give away a few things and don’t have a lot, this is a great option. Create a mini-contest on any social media platform you have a lot of interaction on. Say you always get RTs and mentions on Twitter and you know you will get a response. Tweet out that the next 1, 2 or 5 people that RT you get a free signed item from you! Keep it a low number so you’re not stuck making shipping labels for days. Remember, you want to use your time wisely!

3) Giveaway for a cause.
Another way we took care of some CDs is we donated the music to performance groups who would enjoy the music. He had a choral composition, so we found 40 choral societies to send to. We didn’t even ask, we just looked up their addresses and sent them out. We did however give them a heads up and emailed them the day we mailed them out, saying that we are sending some CDs as gifts. Every single group was appreciative and loved the gifts! It was very successful. The plus side to this one was that interest in his pieces spiked and opportunity for the groups to perform his piece was much higher than before, simply by giving them the music.

Next time you find yourself in a situation where you undersold merch, try one of these (or all three) to get it off of your hands. Maybe one of these will open up some doors for you! Do you have an even better idea to push your merch out? Let me know, I’d love to hear about what has worked for you in the past!

I hope all of you have a happy holiday next week wherever you are. I’ll see you next time!



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