5 things you’re forgetting when planning a tour.

I hope you are staying cozy and warm – the winter bug has hit us and it’s already a nasty winter in my opinion. I’m just not built for this cold weather and kudos to you if you are!

I am fortunate enough to work with a tour every Christmas and it is always so fun to put together. Fun and stressful, yes, because you are trying to keep yourself organized with every presenter that you are talking to. This year, I’m managing a 16-date tour that spans across the nation, and boy am I glad this is the second time around tackling this tour. 

There’s so much to handle, so if you are tackling a tour yourself, you WILL overlook a few things. However, until you get a tour manager or assistant to help you plan the logistics, don’t take the “It’ll take care of itself” attitude. Trust me, hotel reservations, meals and shower facilities just don’t take care of themselves.

We all know about load in, soundcheck and showtime, but here are a few details you may be forgetting when you’re advancing a show that will make all the difference.

Early check in for the driver – Being on the road, playing a show every night, being exhausted, you’re not going to want to wait for that annoying 3pm check in time at a hotel when you arrive at the next stop, and you especially shouldn’t make your driver wait after an overnight haul. Call ahead and push the hotel for early check in. Explain why you need it and they will usually take care of you if you call enough in advance (2-3 weeks out is best!).

Credit Card Authorization forms – Another detail with hotels, if you’re paying ahead for anyone’s hotel room, be sure to request to fill out a Credit Card Authorization form so that when they check in and you’re not there, there are no issues.

Dietary Restrictions – Unless your bandmates  advertise to everyone on Instagram that all they eat is bacon, you’ll want to find out who in your band has any dietary restrictions. You don’t want to ruin a run of shows for someone who is vegetarian with no options to eat.

Merchandise – If you are selling CDs or other merch for an entire month of shows, that’s a lot of merchandise! For example, we’re shipping most of the merchandise to the first venue to hold and then take it away with us on the bus when it arrives. We had to make sure that they had the space to store all the boxes we will send and also if they could help us transfer it to the bus. Don’t forget to plan the logistics of your merchandise. How will each venue get the amount it needs? The earlier you plan this, the better!

Transporting Large Instruments – If you have anyone on in your band with a large instrument (think Bass), are they going to be able to fit it in the van or bus? Can you take it on the train or do you need an extra ticket? Is flying it in your budget and doable? Definitely check in with your bass player on what they are comfortable doing.

This post was inspired by just one phone call with the tour manager of an upcoming tour on what our last few snags were to take care of, so you can see, that even the people doing this for years can leave things out. But with a team and support, you can be ensured that with several eyes on one project, everything will get handled.

Cheers to you, hope you stay warm, and have a wonderful weekend.

This drives me CRAZY!

How are you doing these days? I missed you last weekend, but for a good and happy reason. One of my clients got happily married and I was honored to be a part of the wedding. Everyone flew into Atlanta for the weekend and since both of the parties came from musical families, the dinner, the wedding, all of it was such a musical and beautiful event. It was truly a fairytale and I’m so happy for them.

These past few weeks a lot of change happened for me, both in business and in my personal life, but it’s all moving towards the direction for me to be the best assistant I can be to my clients. I’m focusing and diving in deeper in the music industry to start working in the booking world, not just the administrative side. I’m really excited for myself and also for you! The stories are only going to get better, I’m sure, working with agents, presenters, venues, students, teachers and more.

All in all, I’m working to get all my ducks in a row so that I can move efficiently and effectively in my work day, along with these added responsibilities. I’m all about organizing and making my work day go smoothly – this means prepping and making sure I have what I need to do my job. It feels really great to take care of that part of my business and also for my clients.

It got me thinking, most of the time, we throw ourselves in our projects and fail to tend to the backend of those projects. For example, you know you need to pitch for a hole in your tour in the northeast area, and you start running off those emails to presenters, but you start forgetting if someone responded or if you even sent that email. And that’s perfectly normal, but it’s overwhelming and takes up precious time when you are trying to remember everything you’ve done. And I’m not here to let you feel overwhelmed. I’m here to help you save time so that you can focus on what makes you happy in your career: your music, your projects, whatever you do that makes you feel connected to your art.

A part of my job as an assistant is to find ways to make recurring tasks go smoothly and also make it easier for them to know the status of projects or inquiries. This was a lot of on the job learning when I first started working for musicians, but I learned quickly. I noticed that certain people, like presenters advancing a show, asked for the same things, or that my client would always ask for me to find and share a link of his latest interview. That’s when I found my biggest pet peeve. I hated having to ask the same questions or asking for the same documents. I learned quickly to build myself folders of important information that I should always have handy. It was when I started working with other team members I learned that these folders have to be sharable and communication in checklists had to be accessed. Simple business process. For musicians!

So I put together the most common things I do for my clients and how I keep them and myself organized in the process, starting with press inquiries, contest submissions, and booking inquiries.

1. Press Inquiries – I’ve gone through this again and again, it’s so important to have your press items together in one place. Have it available online to send a quick link and also have it in a folder of Google Docs as a back up to share with you assistant if someone needs a quick photo or be resent a bio. Need guidance on what you need in a press kit? Read my blog post here on building your best press kit.

Once you have the tools to give the promo items to inquiries, you’ll want to have a checklist built to follow the process of the inquiry whether it’s an interview, feature, listing or preview. Include in the checklist:
–Media Outlet Name
–Type (blog, newspaper, video, etc.)
–Interviewer Name, Contact
–Date of Interview (add a column to make this confirmed or completed)
–Date of publication (when will it be posted or printed?)
–Link to feature (if it’s not online, have it scanned and hosted on your website.)

2. Contest Submissions / Booking Inquiries – I’ve put these two together because a lot of time, they are looking for the same things. It’s safe to say you can pull what you need from your press kit for most contest submissions and booking agents asking for your info. In addition to those press items, have a document ready with your past performances. Many times they ask when the last time you performed in the area and how it went. You’ll want to have that handy. Same with contests – most conferences that my clients have applied to ask what conferences they’ve done before. Presenters don’t have a second to waste when they are looking for talent so you want to be quick to respond and give them answers quickly.

Once you have your items, keep the inquiries organized in a similar manner as the press inquiries. Build a way to organize the many inquiries or submissions you make.

–Festival/Conference/Venue Name
–Booking Contact Name, Email, Phone
–Dates (Pending or confirmed)
–Status (Emailed, Followed Up, Second Follow Up, Offer Pending, Confirmed)

You won’t have to think about who you’ve contacted in the past, keep you updated on who the contact is that venue or festival AND will let you know when to follow up.

Yes, this takes a few minutes to set up, but once it’s done, you won’t have to take the time to remember if you’ve responded to someone or if that interview you did was posted yet. And it’s important because being a musician today is hard enough, you don’t want an ounce of overwhelm or frustration to add to your day. That’s definitely the last thing you need.

Is there a common or recurring task you need help keeping organized? Let me know by hitting reply and I can help you build an effective process to make it go smoothly and effortlessly. Some things that come to mind are social media promotions for shows, and traveling, but if you have a special task in mind, let me know and I’ll include it in next week’s newsletter.

I hope this inspires you to organize the backend of your career – once it’s done, you’ll be thankful for it later.

Have a great weekend and see you next Saturday.



Don’t let hiring frighten you.

Happy [belated] Halloween! Halloween is my favorite holiday of the year; I can never get enough of it. I hope you had a great celebration yesterday (and maybe you even have some more for tonight). I know I’m biased, but I’m pretty sure my pooch had best costume at the party. Check his adorable version of a wizard! 🙂

On to business, shall we?

In my working with musicians, I’ve learned that not only is it difficult to find a great virtual assistant, it’s difficult to find a virtual assistant with experience in the industry. Let’s face it, you can’t just hire ANY virtual assistant to help you – you might need someone in the US, or more specifically, in your time zone. You might want someone who has experience in the music industry, or maybe you want someone who wants to learn so you can train him or her (I’ve seen either work out for someone). Whatever you may be looking for, you may need some help knowing where to look for the right person to add to your team

Well, here are the best online sites from my experience to find the right VA for you.

1) Elance.com – I personally have found clients through this service, and continue to find qualified candidates for teams for my clients through this site. It’s free, it’s simple, and it’s not just for freelancers on temporary projects. I’ve personally seen long term working relationships come out of this site.

2) Send out posting through a university – More specifically, a university that has a music business or strong music program. New York University, Columbia College (Chicago) and Full Sail University are 3 that offer Music Business or Music Management degrees. Offering a virtual assistant job to students who are passionate and interested in the music industry can be very attractive. (Hey, that’s how I found myself here!)

3) Certified VA sites – Skip Indeed.com and Craigslist, you are in for a headache. Save time for the quality applicants and post on VA certifying sites, like VANetworking.com or IVAA.org. Experienced and qualified VA’s are listed there every day. Plus, you can find some there that have experience in the music industry.

These are my highly recommended places to start to find a great VA who will be qualified for what you need done. I hope this will give you a headstart on the search for the right assistant for you!

Have a great rest of your weekend, and try not to eat too much candy!


I didn’t think I could get it all done.

Well, how have you been? I hope all is well in your world. The past two weeks I had some unexpected travel come up and get in the way of writing to you, which I think you can understand does sometimes happen with life. Including a few stops in the east coast, I also visited the west coast of Florida. Considering the weather is cooling down here in New York and pea coats are out already, I could not complain about visiting the south where they enjoy warm weather year round. I’m definitely more of a summer than a winter kind of girl!
Because of traveling, my weeks were shortened, and to my genuine surprise the workload became selectively overwhelming. I say that it was a surprise because as an assistant responsible for keeping others organized and supporting them, I keep myself very organized with checklists, online tools to keep me on schedule and also take steps to be sure I keep my health in check. But something about the shortened weeks made me feel, and I’m being open and honest here, like I wasn’t able to get what needed to be done. It was not a great feeling.
You make goals for yourself to complete and when it doesn’t happen, frustration steps in, making all of it even more stressful.
I can imagine you feel this overwhelming feeling sometimes, wearing many different hats when running your own music career. For example, you have a show coming up, but you don’t just have to practice, you have to prepare a set list, get the band together, plan a rehearsal, let your fans know, pay tour band, promote, and that’s not even including the little things.
However, I did not let overwhelm shut me down like it sometimes can inevitably do. I took steps to help me get through that feeling and I was able to accomplish what needed to be done.
Here are a few tips that I used that you can implement right in the moment of overwhelm to get you out of it and back on track.
1) Prioritize your time – When I was feeling overwhelmed, instead of avoiding the work, I wrote down what absolutely needed to be done so that I could see exactly what my tasks were, instead of letting my brain just keep thinking of everything. This helped clear my head. Here’s a second tip: Add an estimate of how much time it will take to complete that task.

For example:
Reserving a hotel – 10 minutes
Putting together a set list – 20 minutes,
Dropping off a box at the post office – 40 minutes.
From there, you can see really clearly how to break up your day and get it all done.
2) Delegate what you can – I had to take a lesson from myself and delegate some of my tasks to a friend when I couldn’t be in two places at once. Delegating also doesn’t mean an assistant helping you, but also services/softwares to help you. Automatic reminders, pick up or drop off services can start to become worth it when your to-do list is at the max.
Next time you feel overloaded, take a look at what needs to be done and if you really need to be doing that, or if someone else could be doing that for you.
3) Take a break – Some people see this as avoiding the workload, but if you haven’t stepped away for hours, or haven’t eaten, the effects of not resting can make everything worse. Your brain and body needs a break from time to time in order to function. If you haven’t eaten, take 20 or 30 minutes to step away and eat. Take a walk around the block. If you meditate, take the time to do it to alleviate the stress.
I don’t recommend doing chores or personal errands – this still feels too close to work and doesn’t give your brain or body the break it needs.
These tips will help you the next time you feel overwhelmed with running your career and the many hats it requires you to wear. Ultimately, it’s important to remember that these overwhelming moments are temporary and eventually will pass. And you can learn and grow even more from those moments.
Have you ever felt overwhelmed? What steps do you take to handle the stress? I’d love to hear from you how you balance your sanity and everything that comes with being a musician and entrepreneur. I know it’s not always easy.
Have a great rest of your Saturday!



One thing you should have down as a musician-entrepreneur.

This week, my client was traveling every other day to a new state, so there were a lot of logistics to handle and details to take care of. During the week, I would get emails saying, “We need this!” or “Did this get sent to the pianist?” or “Who’s picking us up?” This was definitely him wondering what has been done / what hasn’t been done. I answered his questions, letting him know an itinerary is coming his way with these answers, but it got me thinking – I’d really like to avoid him feeling like he doesn’t know where his day is headed.

This showed to me that he expected his itinerary sooner than I was giving it to him. Maybe now he wants it a week before, whereas before, he was content with having the itinerary a few days before. It was clear that expectations had changed, without the communication.

So, I asked him if he wants me to send itineraries sooner and after a yes, I knew from there that he’d rather see an incomplete itinerary with all the information I had planned so far a week ahead, and then update him as details fall into place – driver’s names, added appearances, etc.

I realized in that moment, that him being his own CEO, him being a musician-entrepreneur, that he is wanting a better way to find his team (including me) accountable for what he assigns us.

Say for example, you hired an assistant (go you!) to help with your logistics or advancing shows or posting on social media. You make the next step and delegate them a task.

A few days later, are you wondering if it was done? A panic can set in and you ask yourself, did they do it? did they event start it? is it complete?

What to understand here is that as a musician running your own career, you have to hold your team accountable for what tasks they need to complete. Every manager does this, and you have to wear that hat!

Truth is, being clear on expectations and managing your team to hold them accountability saves you loads of time and most of all, your energy and stress.

For example, your publicist sends a weekly report on Friday afternoons, and does it EVERY Friday afternoon. You now know that if there are any new leads for press or if there is a new feature, they will be sure to let you know then. And if you want it sooner, you know to ask if it’s not Friday.

Expectations are clear, what’s in the report is clear, you don’t even have to think about all the questions that might come into your brain of “Will they send this?” “Did they send this?” “did they talk to the New York Times?” OR waste time following up or asking them these questions.

So to save YOU time and energy, here are some quick tools that I use myself to hold a team accountable.

1) Set your expectations and make them clear – Give deadlines and be detailed as much as possible. Otherwise, how can you expect results when you want them and how you want them?

For example, instead of saying, “Please proofread my blog post.”, instruct with “Please proofread by blog post by tomorrow morning if possible and email me when you’ve done it.”

This way, your assistant knows when you’d like it done and how they should let you know it’s done. This saves a lot of headache in the future.

2) Ask them to send a report – If you’ve set them on a task to do research or you simply want to know what they did that week, let them know you’d like a report on the results and set how many a week and when that works for both of you. Every Thursday afternoon, every morning, every Monday, Wednesday and Friday. Doesn’t matter, this is up to you.

3) For small tasks, ask them to send you a quick reply when it’s done – For tasks they can handle in the day, like checking voicemails or emailing someone back for you, ask them to send you a quick “done” or “complete” when they’ve done it. Ask them to do it the first time and for all future tasks like that and you’ll never ask again.

4) Ask them to build a checklist – This is really helpful for things like advancing a show or coordinating travel. Ask them to build a checklist that can be shared with you (Google Docs!) and to keep it updated with what has been done as far as advancing a show or booking your travel. You can go in and see what has been done and not have to waste a) time following up and b) energy/stress on wondering if it was done. See my post a couple of weeks ago about checklists!

Do you have other ways you hold your team accountable? I’d love to learn from you, too – just hit reply to share.  If you are just starting to build your own team, or have had a team and want to make them even better, keep these tips in mind when holding them accountable. Everyone will be happier in the end.

Have a great rest of your weekend!


Take the work out of networking…now.

unnamed(1)I hope you are having a beautiful Saturday. It is absolutely GORGEOUS here in the NYC and I’m ready to a great day outdoors. How about you?


This week I challenged myself to get out and do more during the week outside of work, ultimately not saying no to any invites. I took on the persona of a ‘Yes Man’. This ended me up at having friends of a friend who were visiting for the first time in NYC crash at my place, sharing cabs from New Jersey, trying new restaurants, going to a concert and the one thing I wasn’t looking forward to, a networking event.


I wasn’t completely dreading it, but I just didn’t feel good at that sort of thing. Meeting, talking about what you do and promoting yourself to a group of strangers. But I had promised myself to go out and say yes to every opportunity. And I remembered, I’m not going to meet new possible friends or be able to access new ideas staying back at work.


Something amazing happened the second I switched my mindset and started going in and introducing myself. I met people interested in similar industries, freelancers, musicians and even younger students looking for career advice. It was thrilling! And it was really great to get a feel for the words of what I do – a musician’s virtual assistant.


After that night, I made a new friend and freelancer connection, a student looking for virtual business advice, and a band in need of support. Three substantial connections that would not have happened if I had stayed home.


Why am I telling you this story? Well it got me thinking of my clients and if or when they do networking as well and if they have any struggles with putting themselves out there. The truth is, YES! Musicians have to network just as much as the next person to gain followers and spread their music. You have to do it to keep people coming to your shows.


It’d be impossible for you to have a successful career, thousands of listeners and do what you love if you’re hiding in the studio or hiding behind the laptop. You have to get out there! It is just as important as practicing, performing, recording, etc. all the other parts of your career.


I have a client who has been in the recording business for over 40 years, so when I do go to events or conferences with him, I’m really seeing a master at someone who selflessly promotes. And I believe it is because the ‘why’ behind his promotion is so strong. He has a clear vision of why he wants to share his latest album or his latest project with the person in front of him. And I don’t see him as a person being an annoying pusher on his music, but I see him as the hardest working artist in the business.


Self-promotion is a necessary component to your career, so here are some key tips that might help you step out of the door.


1) Just say yes – Say yes to the next networking event you can go to. The people you meet in person and share your story/music with in person is so much more effective than a tweet or a post.


2) Remember your ‘why’ – Remember why you are sharing your music. Is it because your music can help others? Is it therapy for them? Is it because you love playing to packed shows?


3) Get to know the other person – Make sure you ask questions and find out about the person your chatting with, too.


4) Stay humble, but be confident – Set any pride you might have and remember why you want to grow your career, why you want to connect with this person.


5) Follow up – When you talk to the person, promise to email them a song. And then do it! Contact them within 24 hours, stay fresh in their minds and send them a gift and ask them if you can add them to your mailing list.


I hope this helps you to say YES to more things and to not be afraid any more of the ‘hate’ people have for musicians who self-promote. Now go out there and connect!


Have a great rest of your Saturday and I’ll see you next time!



12 things to check off before every show [FREE TEMPLATE]

This week was about back-end work with a lot of organizing and creating checklists to organize several processes for my clients. This may sound like the most boring and tedious thing to do, however, I am one of those weird people that like creating checklists, spreadsheets, and step-by-step instructions.


Why do I like these checklists so much? Because I understand that we can’t rely on our brains to remember everything. It’s impossible! I have a pretty good memory, but I wouldn’t be able to handle everything that I do without some way to keep it organized. These lists are a way to ensure everything gets taken care of and nothing is overlooked. And you know what? It also makes you move faster in the process because you aren’t asking yourself, did I ask the band if they can make this date? Did I reserve my flight? Does the presenter know I’m a vegetarian? A checklist in front of you can answer those questions right away and you can move on to what you need to do.


One mistake I made starting out changed everything for me and is the reason why I started developing and creating my checklists. Here’s how it went.


For an upcoming concert, I had thought the entire time that the presenter was covering hotels. When I was pulling together an itinerary for the band a few days before, I realized I didn’t have any hotel reservation confirmations from them. So, I emailed the hospitality contact asking, “Hey, do you have the hotel confirmation numbers? Much appreciated!” His reply? “We didn’t make reservations, it is stated in the agreement that you would reserve and handle hotel.” CRAP is exactly what went through my head. How could I have overlooked something this important?


I checked the agreement again and sure enough, the words were there: Artist is responsible for hotel. No reservations were made and I was struggling for the rest of the day searching to find 8 available and affordable hotel rooms. Sure, I made it happen, but it wasn’t a pretty day and honestly, I could have totally been out of luck. I told myself, I can’t let a detail like that slip away again.


I learned quickly that details for shows get lost in emails and documents (like what had happened to me), so it’s important to find a way to check off what you have done and what you need to do to make sure you’re prepped for every show, every time.

What should you be checking off in prepping for a show? Here’s a list that I’ve developed over the years:


1) Presenter contact name, phone, email and phone day of show.
2) Hospitality contact name, phone, email and phone day of show.
3) Production contact name, phone, email and phone day of show.
4) Contract/Agreement Status – was it sent? Was it signed by both parties?
5) Rider Status – did you send them your rider?
6) Advance – did you go over your tech requirements? Did you send them your stageplot?
7) Soundcheck – what time is load in, soundcheck and when do doors open?
8) Airfare – who’s paying? Have you reserved your ticket?
9) Hotel – who’s paying? Have you reserved your room?
10) Ground Transportation – who’s paying? Who is picking you up and taking you to the hotel/venue/anywhere else? if you’re driving yourself, are you receiving gas reimbursement?
11) If you are driving in, where can you park your car or bus and where do you go to load in?
12) Meals – who’s paying? If you are receiving a buyout, how much?


I know as a musician you KNOW what you need to check off before the show, but with this list in front of you, you can make sure you get the most important things checked off. This is about making it easy and saving you time.


Take a few minutes and build your checklist of what you need to know for every show, every time. Those 10-20 minutes of creating the checklist WILL save you hours, stress and your well-being in the future. Another plus, you can share this checklist with your assistant and they can check it off for you. You’ll feel confident that nothing will be overlooked when delegating the job.


Do you need a checklist for your shows to help you prep? As a gift, I’m offering a downloadable PDF checklist that you can use for your shows. If you’re like me, I like to print and check off these things on paper. If you like to do everything online, I also created a Google Doc spreadsheet that you can use! Click below to get your access today.


Every show is different, so you may need to add or change a few things on the checklist I use, but this will definitely help you start somewhere.



(Make a copy to your google drive and it’s all yours!)

I hope you find this checklist useful, and if you add anything to it or if you created your own and want to share with me, I’d love to see it! Just hit reply and I’ll be happy to help you build yours. It’s what I do! 😉


Enjoy the rest of your weekend!


(Checking off sending you a letter this Saturday),


Solve your biggest struggles as a musician.

This week through a conversation with a previous colleague and good friend, we dived into our current struggles we were having. For me, I was realizing that even though I was really enjoying being a virtual assistant to my clients, I admittedly still had things to work on that could bring me to my highest possible self in my position. I also talked about what my clients struggle with – what musicians struggle with – and what I could possible do outside of the box to assist them, since I do love being able to help. Even if we’re in a position where we are doing what we love, there are still struggles that come with the day-to-day grind. There’s no formula that says when you reach your goal the struggles stop. They just are on a different level or area.

After our conversation, I was inspired to focus in on what are the top struggles for a performing musician, or rather, any musician, and give small steps they can take to help lighten the pervasiveness of these struggles.

I wrote a list of everything I could think of that musicians struggle with. Pain, fatigue, boredom, burnout, stress, anxiety, relationship difficulties, no time, artistic skills…the list goes on. And then I went digging online to compare my list with others, to see if anyone else is talking about this – because it needs to be talked about! We need to know our struggles and address them in order to improve, correct?

Sure enough, I found a woman who created a survey asking exactly what I wanted to know (The internet is great, I’m telling you) and shared her results. What she discovered were the top 3 struggles creative and performing musicians have, and they are:

1. Time Management
2. Worry/Anxiety/Fear
3. Pain issues

Can you relate to these? I’m sure we all can, and I believe it’s on point with what full time musicians struggle with or stress about. So what can you do to alleviate some of the pressure from these common problem areas?

Pain Issues

This issue coming up reminded me of the days when I was part of a summer chamber music festival, and we had intensive rehearsal days. We only a month to learn 4 new pieces with 3 other people you’ve never performed or played with. Your body goes through so much especially when your heart and mind is determined to write that song, perfect that phrase or make it the best performance of your life.

But, you can’t have the best performance of your life if you aren’t taking care of yourself. If you know that you are in for a long day of rehearsals or a marathon of songwriting, schedule some time to relax in a way that works for you. Take a hot bath, get a massage (or ask a friend for one), take a few minutes in the sauna – whatever your options are, choose one and stick to it. Your body and your playing will thank you.


The thing to remember with having worry or anxiety is that you are NOT alone. Even if you are winning Grammys, there will be moments of worry that can take over. It is not forever.

The best thing you can do is release your worry to a friend or support group. Share your struggles, share your fears, and you will find others who will help you through it. Be reassured that you are not the only one and it can lighten the worry for you.

If you are having intense anxiety, you will want to seek a professional to help ease the tension you have. It’s important again, to take care of yourself. You cannot do everything you need to do with anxiety in your mind.

Time Management

Even though we all have the same hours in the day as Beyonce, there’s a second part of that line that we all forget. Beyonce has a TEAM behind her that build all the pillars required to reach her goals. No musician who is successful gets there or stays there alone.

Time management is what I do for my clients as a virtual assistant. If you don’t have an assistant on your team, I wrote a few posts on time management, why it’s important and ways to keep yourself organized with daily tasks. Check out the posts below:

-Don’t Let It Slide (Keep Yourself Organized)
-How Musicians Waste Time (Coordinate a rehearsal faster)
-5 Benefits of a Virtual Assistant

What’s a small step that can help you quickly change that way you manage your time? Take the first 30 minutes of the day to plan your day with a to-do list and by each tasks, specify how much time you will spend on that task. Stick to it and your day will be structured and more productive.

I’m interested, can you relate to these three common struggles musicians face? What do you do to help yourself and keep yourself productive? Come over to my blog and let me know. Maybe you have a special trick that everyone could use!

I really hope that if you are feeling pain, worry or stress about time management that what I’ve shared will help you along your journey. There’s no joy in doing what you love if you are struggling the entire way. Address the struggles and you can find the freedom in doing what you love!

Have a wonderful rest of your weekend and Happy Labor Day.


Do you have your EPK covered?

I hope you are having a wonderful Saturday morning. In exactly one week I’ll be in Europe to visit my grandfather and do some sight seeing. My entire family (minus my parents, sister and nephew) all live in Europe – can you believe it? So it’s always such a treat when I’m able to go see them. I’m going to have to convince some of my cousins to visit New York! So, you won’t be hearing from me for a couple of weeks. However, I will return with many photos and lots and lots of chocolate. 🙂


This week, I worked on building an electronic press kit (EPK) for my client. She is planning a trip to Los Angeles for a writing workshop and is reaching out to many industry heads, publishers, agents, etc. to make some connections. Once she started to reach out more and more, more people were asking for her EPK, and she didn’t have one!


Lesson learned: have an EPK updated and ready to send out.


I started my research and put together everything we needed to build one. So, what exactly do you need in your EPK? Let’s go down the list together:


–Photos – choose 2-3 downloadable great photos (I try to pick one landscape, one portrait so there are options.) *Pro tip – include the photographers name in the caption.
–Bio – both short (50-word) and long bio. Make these downloadable as well.
–Music – choose 2-3 of your top songs for visitors to stream AND download.
–Videos – feature 1-2 videos to share.
–Press Quotes – feature your BEST 5-6 quotes.
–Press Release – Include your latest press releases if you have any.


Where we were going to host this was the next question. You have a couple of options if you are not currently working with a public relations company that can host your EPK on their site. You can:


1) Use an online service to build your EPK: If you have an updated account with Reverbnation or Sonicbids, they offer for a low monthly fee to create your own EPK and URL to share. This is the quick and easy fix, but lacks your own branding and personality. I recommend using this service until you can build an EPK on your website. Which brings me to…


2) Make a comprehensive page on your site dedicated to your press kit.Have your assistant create a page with the url www.yourbandname.com/presskit and build a site with your press kit items, nicely laid out. Make sure you include links to download photos and bio. You could even include a link to a zip file that downloads everything, but definitely keep it an option. Sometimes people just need one photo and not your whole career story.


In a matter of days, together as a team, we were able to pull together a brand new spankin’ EPK that looks great so she could start sharing with her contacts gracefully and easily.


I hope that this gives you a clearer idea of what you need set up and how you can have your own EPK ready to share with the world. If you have any questions on this or on which service to use for your EPK, just hit reply and I’d be happy to help!


Have a wonderful rest of your weekend, and I’ll see you in a couple of weeks!


Auf Wiedersehen!