One part I love about my job as an assistant is helping musicians carry out their branding on their social media pages. Often, musicians have the branding in place on their website, but their Facebook page doesn’t match it. I can’t count how many times I go to a musician’s page and see so many small things they could do to make it look fantastic! I’ve become accustomed to updating musician’s pages for them so that their branding matches across the board, one of the many tasks I do for my clients.
Considering a Facebook page is most likely the place people will go to check out your music after your website, shouldn’t you pay more attention to make sure it reflects your brand? Short answer – yes.
Here are 4 ways you can spruce up your Facebook Fan pages.
1. Put a cover on it
Some pages I’ve come across feature a picture of themselves as their cover photo, along with a picture of themselves for their profile picture. Going that route doesn’t allow for anything to stand out and it can feel cluttered – like a bad photo collage. Do you have an amazing logo? Make it your profile picture and then feature a photo of you as the cover. Have a new album or tour? Make the cover about that, featuring dates and links, and choose a great shot of you for your profile picture. Keep in mind the size of the cover it 851×315 pixels and if you are creating a cover with information on it, keep in mind where the profile picture box will be on the left. I use this handy template whenever I am building a new cover.
Beyonce’s Facebook admin does it just right here, using her new logo and contrasting it with a photo.
2. The info under the profile picture.
For this info box, keep it simple and be sure to include a link! I’ve seen pages not utilize this space correctly by either a) not including a link or b) include too many likes! Choose one thing you’d like to focus on – whether it’s your new album, new website or your twitter account – and write a quick sentence or tagline with the one link. For example:
More than just a girl with a guitar – (link to website)
Get Kelly’s latest album, ‘Girl with a Dream’ here (link to purchase)
3. Choose the right Facebook Tabs
You’re a musician – you tour, you have merch, you have an email list, you want people to buy your music, right?. So why not feature those revenue streams as well as fan connecting streams on your Facebook page?
^On my page, I feature what’s important to my followers.
First of all, get rid of the ‘Number of Likes’ Tab. This is super unimportant to people visiting your site – plus, they can see how many likes you have under your name if they need to know. That tab can be used towards a link to your newsletter sign up, your blog or a link to your online store. One thing you cannot remove is the Photos tab, but find the apps you can include and use the space you have wisely!
4. Personalize your Facebook Tabs with Images and Text
Once you have the best Facebook Tabs picked out for you, it’s time that you personalize them to match your branding. You do NOT want to keep the generic tab cover or title. If you use Mailchimp for your newsletters, as many of us do, adding their app to your page gives you their generic picture / title:
So, instead of ‘Newsletter Sign Up’ which doesn’t even fit in the title, keep it short with ‘Email List’ or ‘Mailing List’. Then, get rid of the apps tab image and replace it with a branded text image (Note: the size of these images have to be exactly 111 x 74). Take a look at John Mayer’s tabs. His team created matching images that reflected his branding and is easy to read and more importantly,UNDERSTAND. Job well done by John Mayer’s Facebook admin:
So, how do you change the Facebook Tab Image?
Here’s a quick tutorial:
Take these four ways to freshen up your page and you will change the entire feel of your page for visitors in just a few hours. After seeing what it could look like after a few minutes spent with it, why would you go back?