I hope you’ve had a wonderful week and the start to your weekend is going great. I’m so happy spring is FINALLY here. I’ve had quite a week with events kicking off the spring and summer season, so I’m happy to be enjoying a little down time to balance out the festivities.
To add to the excitement, Twitter has rolled out a whole new look for its users. Part of my position as assistant is to keep my clients updated on social media – if there is a new feature, a new rule, or in this case, an entirely new look. As you know, this happens quite often.
First things first, have you seen it? (You have to – I love it!) Check out the first two featured musicians who switched over: John Legend and Weezer.
Here’s what you need to know to keep your profile updated with Twitter’s new look.
Larger, customizable header photo – You will notice on the two examples that now the header is larger and more prominent, and they got rid of the background image. John Legend uses the space to promote his latest album and makes his profile picture a photo of him, while Weezer, a more established brand, focuses on featuring their band members in the large banner and their infamous logo as their profile photo. Either looks great, but you will want to figure out what you want to feature.
If you have a new album that you really want to push, you might want to have a header featuring the release. Or if you have an upcoming tour, you can highlight the band and dates on your header.
The size of the new template is 1500×500. TWELVESKIP offers great advice on the dimensions as well as a really good template to help you build your best looking header, which includes invisible vs visible space. Check it out here.
Filtered Tweets – Social media platforms are all about featuring only the best of what they have, so it makes sense for Twitter to start filtering, pinning and featuring tweets. Your best tweets (ones that have received more engagement) will appear larger than the others. You can now pin tweets, so if you want to make sure everyone sees your tweet on your new concert date, or what you had for lunch, you can pin it to the top. Lastly, you can choose from different timelines when looking at profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.
If you haven’t seen the option to switch over yet, don’t worry, it is coming. You can prep ahead and have your team design a new header photo while you wait!
Are you ready to make the switch? Log into Twitter, then visit this site. Scroll all the way down and click ‘Get it now’. The change will be instant!
Enjoy the rest of your Saturday!