I hope you are surviving the cold this new year has brought – at least if you are in the east coast. I’ve turned myself into a bear hibernating whenever I can. As a Texas girl, me and winter don’t play well!
I did muster enough courage and bundled up last night to go see the Broadway musical, “Once”. Wow, what a great show! The talent that is in the cast – simply amazing. All of them were singing, acting AND playing the wonderful music. Musicals aren’t something I always get to go to, so it was such a treat to take the time and see the spectacular show.
This got me thinking, how many fans want to see their favorite artists but can’t because they aren’t performing where they are? As a musician, you don’t really have complete control as to where you play, so there are always fans that miss out. What a treat it would be for my client who lives in New York be able to play for his fans in Chicago, in Canada, really anyone in the entire world! But, booking doesn’t always happen, funds aren’t always there and your time isn’t always available.
In today’s world, there are ways to make performances happen anywhere, simply by live streaming.
We all know there is nothing like a live concert, but branching out and doing live streaming makes your followers more aware of your show, your vibe and will get them more excited and more involved in what you are doing, making them an even bigger fan!
Also, if you throw in a Q&A, you nurture their need for immediate interaction, something very important in today’s social media society. Gone are the days of the ‘we’ll get back to you in 24-48 hours’.
Online tools and platforms, most of them being free, are out there making it very easy for your fans to tune in, and more importantly, very easy for you to set up and manage!
Imagine, opening up your laptop in your living room, grabbing your instrument and logging on to play 30 minutes of new tunes and to answer questions from your fans while earning a few extra bucks if you wanted…and you didn’t have to lug your equipment on a bus or plane or have to spend dollars on a hotel.
Interested? Here are my recommendations to get you started in the world of online live streaming your intimate shows. I only went for free companies and I’ve tested out each of these platforms so you are getting REAL reviews here! There’s some good info here you won’t find anywhere else, so check it out! (Too small? Click here)
In testing and comparing, my choice for a live stream concert and Q&A platform would be Concert Window. I love the ease of use, it was built to stream concerts specifically and it’s all online so no downloading of programs on your computer. However, I know some musicians would find it hard to give up the fact that it doesn’t record and archive the video. I would have to say that I think it gives the event more of an exclusivity – giving more incentive for fans to watch. They won’t be able to see this at any other time (which is ah ha!, similar to a live concert experience!).
It’s such an intimate and exclusive performance that there’s not reason why your fans wouldn’t jump at the opportunity to see you play from anywhere in the world.
You can do anything you want with your set, so get creative!
– Host a live 30 minute Q&A (yes, you can charge for this).
– Preview some songs for a new album release.
– Play and then also teach fans to play one of your songs.
– Why not turn to your followers and ask them what they’d like to see for more ideas.
I highly recommend whichever platform you do use that you test it out in advance. If you are planning a huge event, like a launch, be sure to start testing out these platforms at least two weeks in advance. You want to be able to be comfortable with the technology so you can sit back and enjoy playing for your fans!
Cheers to opening your world to your fans!